Rivista | JoMaCC
Fascicolo | 1 | 1 | 2022
Articolo | Measuring Social Media Marketing Strategies of Christian Female Religious Leaders
Measuring Social Media Marketing Strategies of Christian Female Religious Leaders
Abstract
This work faces the question of how female Christian leaders are structuring their marketing social media oriented strategies. In particular, we examine the communication strategy of a Catholic nun, two Protestant leaders (one Methodist and one Lutheran) and a charismatic Christian within a megachurch. We explore three main aspects of the question: first, the ‘knots’ of their communication strategy (the number of products/services they offered as newsletters, books, podcasts, blogs…); second, the result of these strategies in terms of volume of their audience; and third, the topics they talk about and the use of SEO and ‘copywriting strategies’ to be more engaging. As an added value of this study, we tried to quantify each of these aspects.
Presentato: 14 Marzo 2022 | Accettato: 26 Aprile 2022 | Pubblicato 29 Aprile 2022 | Lingua: en
Keywords Vashti McKenzie • Hillsong • Joan Chittister • Bolz-Weber • Marketing • McKenzie • Chittister • Bobbie Houston • Nadia Bolz-Weber • Social media • Houston
Copyright © 2022 Cristina Da Rold. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.
Permalink http://doi.org/10.30687/JoMaCC/1864-4239/2022/01/006
