Collana | Studi e ricerche
Miscellanea | Imprese letterarie
Capitolo | Imprese e storytelling
Imprese e storytelling
Abstract
Telling one’s identity is a strategy on which public and private companies have begun to invest for a long time. If storytelling has always been understood as a means of interpreting and transmitting the corporate values, we are now moving to storytelling intended as a tool for realizing the identity of the company itself, and this identity is read as a fluid narrative that develops through the stories of its employees and stakeholders. Besides, storytelling is the oldest form of communication between individuals, and it can date back to the origin of our social life: humanity has always made meaning through narration. This paper, starting from theoretical studies on storytelling and the narrative thinking, investigates some samples of organizational storytelling in order to understand what are the advantages of a narrative approach over the reality of those who do business.
Presentato: 26 Giugno 2019 | Pubblicato 07 Dicembre 2019 | Lingua: it
Keywords Corporate stories • Narrative mode • Storytelling • Organizational storytelling • Narrative paradigm • Internal communication
Copyright © 2019 Federico Rigamonti. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.
Permalink http://doi.org/10.30687/978-88-6969-356-4/004
