Series | Ca’ Foscari Japanese Studies
Edited book | Italy-Japan: Dialogues on Food
Chapter | Evolution and Future Development of the Food Experience for Made in Italy and Japanese Products
Evolution and Future Development of the Food Experience for Made in Italy and Japanese Products
Abstract
Guided by the results of a preliminary analysis on the effects of the pandemic on international markets, possible and foreseeable future scenarios have been imagined and investigated. With a special focus on Italy and Japan, we will analyse the innovative trends in the world of food that will guide future changes and developments, highlighting new approaches to consumption, the challenges to be faced in the new normal and the opportunities to be seized, under the perspective of the online approach. The objective of this speech is to investigate the evolution of the food experience for Made in Italy and Japanese products, identifying affinities and possible synergies between food and cultural styles, sharing points of reflection for strategic business development.
Submitted: July 21, 2021 | Published Dec. 22, 2021 | Language: en
Keywords Innovation • Gen Y and Z • Omnichannel journey • Online experience • Consumactors • Food experience
Copyright © 2021 Michele Bianco. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.
Permalink http://doi.org/10.30687/978-88-6969-559-9/005
