Series | Studi e ricerche
Edited book | Imprese letterarie
Chapter | Imprese e mito personale
Imprese e mito personale
Abstract
Considering the Jungian definition of ‘personal myth’ as a starting point for its hypothesis, the paper proposes a reading of the corporate identity that uses, at the same time, both the research tools offered by analytical psychology and the methods of literary criticism.
Submitted: June 26, 2018 | Published Dec. 7, 2019 | Language: it
Keywords Identity • Corporate • Myth • Jung • Literary criticism
Copyright © 2019 Beniamino Mirisola. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.
Permalink http://doi.org/10.30687/978-88-6969-356-4/002
