Antiquity Studies

Series | Antiquity Studies
Edited book | Languages, Objects, and the Transmission of Rituals
Chapter | La selección de encantamientos en un libro de magia

La selección de encantamientos en un libro de magia

Sobre la autoridad acreditada en el PGM VII

Abstract

PGM VII is a Greek magical handbook which was composed by its principal scribe very carefully. The disposition and selection of prescriptions speak about the composition of the formulary with a plan in mind. In this article, the spells attributed to an author of prestige will be analyzed in order to put in question the belief that the magical handbooks written only in Greek demand a familiarity with international authors while the Demotic handbooks demand only for national authorities. PGM VII shows a preferred use of Hellenistic recognized authorities to “sale” better the prescriptions of the formulary, a marketing strategy that speaks of the “taste” of the potential readers.



Open access

Submitted: Nov. 8, 2016 | Accepted: Dec. 8, 2016 | Published July 12, 2017 | Language: it

Keywords Hellenistic MagiciansMarketing StrategiesPGM VIIAuthoritative TraditionGraeco-Egyptian Magical Formularies


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