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International Journal for Digital and Public Humanities

Year of the Goblin

Tracing New Developments of Digital Folklore and Urban Modes of Living in Online Music Subcultures

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Abstract

This paper sheds light on the connections between musical undergrounds and the global emergence of ‘goblin mode’ as a political aesthetic. In March 2022 The Guardian published an article discussing the popularity of a new locution emerging on social media: ‘goblin mode’. Characterized by a “complete lack of aesthetic” and vaguely pointing towards “the opposite of trying to better oneself”, ‘goblin mode’ was linked to embracing dishevelment, rejecting societal expectations, and giving in to the heavy consumption of junk food and digital content in reaction to the pandemic obsession for domestic and personal improvement.


Open access | Peer reviewed

Presentato: 20 Settembre 2023 | Accettato: 21 Novembre 2023 | Pubblicato 19 Dicembre 2023 | Lingua: en

Keywords AestheticsDigital folkloreBestiariesClassEthnomusicologyUndergroundUrban studiesDigital infrastructuresMusic

Subtags Technology Publication Society Works of Art Visualisation Image data