Alla ricerca dell’impresa totale
Uno sguardo comparativo su arti, psicoanalisi, management
open access
- Carlo Bagnoli - Ca' Foscari University of Venice - email orcid profile
- Beniamino Mirisola - Ca' Foscari University of Venice - email
- Veronica Tabaglio - Ca' Foscari University of Venice - email
Abstract
This book aims to give a new meaning to corporate identity, presenting an alternative model of analysis and intervention which, through the alchemical system, borrowed from Jungian psychoanalysis and already applied in literature, is able to concentrate on the deepest roots of the company and extract a mythical patrimony, not only useful for the corporate storytelling but for the reconstruction of the identity itself.
Keywords Jungian Psychoanalysis • Corporate • Identity • Comparative Literature • Meaning
Permalink http://doi.org/10.30687/978-88-6969-418-9 | e-ISBN 978-88-6969-418-9 | ISBN (PRINT) 978-88-6969-419-6 | Published June 26, 2020 | Language it
Copyright © 2020 Carlo Bagnoli, Beniamino Mirisola, Veronica Tabaglio. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.