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Raccontare il miracolo italiano nel 1994. The Italian Metamorphosis 1943-1968

Silvia Maria Sara Cammarata    Ricercatrice indipendente    

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abstract

In 1994, The Italian Metamorphosis 1943-1968 opened at the Guggenheim Museum in New York presenting, in addition to artworks, design, fashion and cinema fixed in the American collective imagination as typically Italian, even evoking clichés about Italian style. The objects, the chronological span and the curatorial discourses were functional to an American narrative and resumed choices and formulas used since the post-war period to promote Italian products in the United States. This article intends to give an account of the exhibition and its feedbacks, contextualising it and hypothesizing the reasons for recalling narratives from almost fifty years earlier, in 1994.

Published
Dec. 20, 2023
Accepted
Nov. 2, 2023
Submitted
Sept. 14, 2023
Language
IT

Keywords: Made in ItalyThe Italian Metamorphosis 1943-1968Arte poveraNew RenaissanceGuggenheim MuseumGermano Celant

Copyright: © 2023 Silvia Maria Sara Cammarata. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.