7 • Game-Based Learning Experiences
Cross-Cultural Marketing and International Human Resource Management (HRM)
Abstract
This chapter applies the theoretical framework to management education.
open access | peer reviewed
Published June 29, 2026 | Language: en
Copyright © 2026 Andrea Pontiggia, Tiziano Vescovi. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.
Permalink http://doi.org/10.30687/979-12-5742-073-4/007